About Discounts

Everyone loves a bargain, right?

At we have lots of ways for you to save even more money on our already great prices, but broadly speaking these can be split into two types “While-You-Shop” and “At-The-End”.

Read on, learn more, save money.


10% Off Orders Over £100

What is it? Any order which exceeds £100 will automatically have a 10% discount applied to its subtotal*.

What do I need to do? Nothing at all! If your basket qualifies, the discount will be deducted from your order total.

*This discount doesn't apply to Promotional Items; nor will it get you more off an order already discounted by Discount Code or Membership Discount.

Discount Codes

What is it? If you follow us on Facebook, subscribe to our newsletter or buy any of the cake decoration magazines you will know that we are quite fond of handing out discount codes for you to get some money off your order.

What do I need to do? All you have to do is build your basket as usual. When you get to the “Basket Page” you will see, underneath your order items, a box labelled “Discount Codes”(See image). Pop your Discount Code in the box provided, and hit the ”Apply“ button. The page will reload and your discounted amount will now be shown.*

*If your Membership Discount is equal to or greater than your Discount Code, only your Membership Discount will be applied to your order. You may be informed that the Discount Code is not available. If your Membership Discount percent is less than your Discount Code percent, the code will reduce the prices to the standard price, less the discount code percent. i.e. If an item costs £10, and your membership discount reduces your prices by 5%, but you have a promotional code for 10% off, your code will reduce the item by 10% of £10, not 10% of £9.50.

Reward Points

What is it? Just our little way of saying, “Thank you and please come again.”

What do I need to do? For every order you place on our website, we'll give you 1 Reward Point for every 50p that you spend. You can redeem your points against future purchases at a rate of 1 point for 1p.

There are a couple of conditions to this scheme:

  • Your points must be redeemed in multiples of 100 (i.e. £1 at a time)
  • You can pay for up to 25% of an order's value (before VAT) in Reward Points.
  • Your points have no cash value and may be removed from your account if not used within 6 months of issue.
  • Refunds for orders payed for using points may be applied in points.
  • The value of points may change without notice and without compensation and are not transferable.


Promotional Items

What is it? Promotional Items are individual items which have a special reduced price for everyone who shops on the website.

Example: Promotional items will appear on the website with our regular price displayed in grey and struck-through.(See image).

What do I need to do? With promotional items, you need do nothing more than add the item to your basket. The price displayed includes the applicable discount, so that is the price you will pay.

Membership Discounts

What is it? We offer special discount rates for businesses, high-turnover home decorators, teachers, students and our friends at the British Sugarcraft Guild (other guilds or craft associations will be considered upon application).

Example: We apply a discount to a membership group, e.g. 10% discount for BSG members. Once your account has been created and you have been assigned to a discounted group, you will then see the special reduced prices for that membership group on the website. A handy banner displaying your membership group is visible at the top of the screen. If you see this banner, you know you are paying the correct price!

What do I need to do? If you feel you may be eligible for our special rates, please email [email protected] with “Discounts” as your subject line. If you are accepted, we will assign you a Membership Discount Group and then all you have to do is login. You will then see your discounted price displayed beneath the SRP.

Remember, that this discount is solely dependent on your online account. So if you do not have an account created or you are not logged in you will not receive your discounted prices.

Find me on the "View Basket Page", just above Postage and Packaging.

Wherever you see a price, it will already be reduced to your membership rate.

Some things just don't get any cheaper.

You'll see this on the basket page, and again during checkout.

The view on the Product Details page

Get a total on your whole order's value. This value will decrement if you use points, because you only earn on money spent, not points spent.

If you're redeeming points, you'll see the discount on the order totals.

This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.