At design a cake we have lots of ways for you to save even more money on our already great prices, but broadly speaking these can be split into two types “while you shop” and “at the end”.

So, if you have a moment, why not have a little wander with us through our new and improved pricing structure to help you make sure you are getting the best possible price.
At The End

10% Off Orders Over £100

What is it? Any order which has had no discount applied to it, be it code or membership group which exceeds £100 will automatically have a 10% discount applied to it in your shopping cart.

What you need to do. Nothing at all! If your basket qualifies, the discount will be applied and shown as in the picture on the left.

Discount Codes

What is it? If you follow us on Facebook, subscribe to our newsletter or buy any of the cake dec magazines you will know that we are quite fond of handing out discount codes for you to get some money off your order.


What you need to do. All you have to do is build your basket as usual. When you get to the checkout page you will see, underneath your order items, a box called "Discount Codes". (See image on the right). Pop your discount code in the textbox and hit the apply button. The page will reload and your discounted amount will now be shown. * See terms below.

While You Shop
Promotional Items

What is it? Promotional Items are individual items which have a special reduced price for everyone who shops on the website.

Example. Promotional items will appear on the website with our regular price displayed in grey and the price you will pay in a larger green font. (See image on the right).

What you need to do. With promotional items, you need do nothing more than add the item to your basket. The price you see in green includes the applicable discount, so that is the price you will pay.

Membership Discounts

What is it? We offer special discount rates for businesses, high-turnover home decorators, teachers, students and our friends at the British Sugarcraft Guild (other guilds or craft associations will be considered upon application).

Example. We apply a discount to a membership group, e.g. 10% discount for BSG members. Once your account has been created and you have been assigned to a discounted group, you will then see the special reduced prices for that membership group on the website. A handy banner displaying your membership group is visible at the top of the screen. If you see this banner, you know you are paying the correct price!

What you need to do. If you feel you may be eligible for our special rates, please email with Discounts as your subject line. If you are accepted, we will assign you to your customer group and then all you have to do is login. You will then see your discounted price displayed beneath the SRP. Remember, that this discount is solely dependent on your online account. So if you do not have an account created or you are not logged in you will not receive your discounted prices and we wouldn’t want that now would we? Of course not. * See terms below.

Discount Terms & Priorities

Membership & Promotional Discounts

  • Promotional items are exempt from further discounts. Your membership discount will not reduce the price further.
Discount Codes

  • If your membership discount is equal to or greater than your discount code, only your membership discount will be applied to your order. You may be informed that the promotional code is not available.
  • If your membership discount percent is less than your discount code percent, the code will reduce the prices to the standard price, less the discount code percent. i.e. If an item costs £10, and your membership discount reduces your prices by 5%, but you have a promotional code for 10% off, your code will reduce the item by 10% of £10, not 10% of £9.50.
  • You may only enter one discount code per order.
10% Off Orders Over £100

  • Promotional items are exempt from further discounts. The 10% discount will only apply to non-promotional items.
  • We reserve the right to refuse discount.